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Users can browse through their entire wardrobe and combine different items to create a look on their mobile. This look can also be put together, or completed, with retail items from a number of fashion brands. In order to add their own clothes to the app, users can take pictures and upload their own garments. It is also possible to combine them with the offers of contracted fashion brands. The B2B model works on a fee basis for brand and product visibility as well as linking to the individual brand pages.