About
Our mission is to help wine lovers to enjoy wine to the fullest. We aim to reach our goal by making it easy for customers to acknowledge their taste. We help them to pick wine according to their preferences and we encourage them to broaden their knowledge, to deepen their wine experience and to open their heart to all the amazing suggestions and narratives that wine brings along with its connection to nature, territory, history. We have developed together with Ferran Centelles, 11 years sommelier at elBulli, a wine sign system and quiz, inspired by the art of Kandinsky, that segment all the types of wine into categories. We profile our customer according to this sign system and we offer 3 monthly thematic selections each composed by two different wine bottles and an informational gamified sheet. These monthly ¨wine experience ¨ are aimed both at meeting customers taste and help discover them new worlds. Consumers can then buy additional wine according to their taste in our store.